Lofi Girl - The Making of an Icon | YouTube Culture & Trends Report

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Audiences around the world have found connection and self expression through this animated character featured in the popular music live stream.

This video is the first in a series of video explainers about YouTube trends, which will all be featured in the global Youtube Culture & Trends Report, launching June 21, 2021. Watch last year’s Culture Trends & Report here ()

For more Culture & Trends:
Watching the Pandemic: What YouTube trends reveal about human needs during the pandemic
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With Me: How solo activities brought the world closer together
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